Total Attendance: 89,249
Dates: March 7-10, 2018
Fan Engagement: Big 12 Gameday, On Court Promotions, Big 12 5K & 12K Races, Big 12 Big Q
Media Coverage: ESPN, ESPN2, & ESPNU
The 2018 Phillips 66 Big 12 Men’s Basketball Championship returned to Kansas City. Anchored by the regional fan bases of Iowa State, Kansas State and Kansas, Kansas City , locals and visitors alike showed up to support the Big 12 and its member schools at the events throughout Championship Week.