Total Attendance: 94,860
Dates: March 8 – 11, 2017
Fan Engagement: Big 12 Gameday, On Court Promotions, Big 12 5K & 12K Races, Big 12 Big Q
Media Coverage: ESPN, ESPN2, & ESPNU
The 2017 Phillips 66 Big 12 Men’s Basketball Championship returned to Kansas City . Anchored by the regional fan bases of Iowa State, Kansas State and Kansas, Kansas City saw a sellout for every session with 94,860 fans attending during the tournament. Locals and visitors alike showed up to support the Big 12 and its member schools at the events throughout Championship Week.