Total Attendance: 94,934
Dates: March 9 – 12, 2016
Fan Engagement: Big 12 Gameday, On Court Promotions, Big 12 5K & 12K Races, Big 12 Big Q
Media Coverage: ESPN, ESPN2, & ESPNU
Kansas City, Missouri served as host again in 2016 for the Phillips 66 Big 12 Men’s Basketball Championship. Anchored by the regional fan bases of Iowa State, Kansas State and Kansas, Kansas City saw attendance top out at over 94,934 fans for the week. The weather cooperated throughout the week for locals and visitors alike who showed up to support the Big 12 and its member schools at the events throughout Championship Week.